Strategy Decision Sheet
Wholesale / Flip / BRRRR — how to pick per deal.
The 5 Inputs
- Spread — how much room is between acquisition and ARV net of rehab?
- Condition — cosmetic, moderate, heavy, gut?
- ARV Certainty — clean comps or aspirational?
- Capital Available — honest about what and how long?
- Timeline — need to be out or want long-term exposure?
When To Wholesale
- Spread real but condition/capital/timeline don't fit you
- Known buyer who can absorb rehab better
- Capital deployed elsewhere
Ethics (non-negotiable): Clean contract. Seller informed about assignor status. No predatory terms. Reputation > any single fee.
When To Flip
- Spread justifies rehab + carry + selling costs
- ARV certainty high
- Condition in your wheelhouse
- Capital can deploy 4-8 months
Flip underwriting must be tighter than BRRRR — you can't hold your way out of a bad flip.
When To BRRRR
- Property passes the 5-filter
- Rent supports long-term hold
- Target cash-left-in achievable
- You want long-term exposure to the asset
Decision Matrix
- No spread → walk
- Condition heavier than capital/team → wholesale
- Condition OK, ARV clean, short timeline → flip
- Condition OK, ARV clean, rent strong, refi possible, want exposure → BRRRR
- None fit → walk
Next Steps
Grab The Practical BRRRR Starter Pack for the full operator framework.
Educational content only. Your capital, market, and risk tolerance determine the right answer. Not legal, tax, or financial advice.